Wrestling is built on alignment shifts. Heroes become villains. Villains redeem themselves. The cycle turns. But every once in a while, there are stars who never fully embrace the dark side—or at least, not under the WWE lights. For those unaware, villains in wrestling are called heels, while the heroes are called babyfaces. And there are only a handful of these babyface superstars who have never turned heel in WWE.

But there are some Superstars who have never turned heel in WWE, and continued to remain the heroes we need.

Some wrestlers just have that magnetic pull. They’re too beloved to boo. Too iconic to hate. WWE’s biggest babyfaces—guys like The Rock, Stone Cold, Cena, even Roman Reigns—all dipped their toes into the heel pool at some point. But there’s a rare breed that either never turned, or never did it under the WWE banner.

One of the company’s biggest babyfaces – John Cena finally turned heel after 20 years, something we all thought was impossible. But even though Cena gave up on his values. Certain superstars never did.

Let’s talk about the loyal babyfaces. The ones who kept the crowd cheering, no matter the decade. No matter the booking.

Here are 10 Superstars Who Have Never Turned Heel in WWE:

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10) Sting – The Icon Who Never Betrayed the Light

Sting spent decades fighting the forces of evil—first in WCW, then briefly in WWE. When he finally made his WWE debut in 2014, it felt like a dream. But that dream was short-lived.

After losing to Triple H at WrestleMania 31 and suffering a career-altering injury at Night of Champions 2015, Sting’s WWE run was more tragic than triumphant. Yet, like his painted face and iconic bat, his babyface status never wavered.

He entered WWE a hero—and left as one, inducted into the Hall of Fame in 2016 with fans chanting his name. Despite never wrestling for WWE again, The Icon joined AEW and gave fans many more matches – all the while a popular babyface up until he finally hung up his boots in 2024.

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9) Matt Riddle – The Bro That Never Broke Bad

Matt Riddle floated onto the main roster like a cloud of chill vibes and barefoot kicks. The “Original Bro” had a natural connection with fans—laid-back, goofy, yet dangerous in the ring. His pairing with Randy Orton was lightning in a bottle. RK-Bro wasn’t just over—it defined Raw for over a year.

While Riddle clashed with big names like Roman Reigns and Seth Rollins, he never made the heel turn. His WWE run (2018–2023) was babyface through and through. Riddle’s ride may have ended early, but he never once gave fans a reason to boo.

There were rumblings that the former US Champion might eventually turn on Orton, but unfortunately, he was released by WWE before that could happen.

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8) Nathan Frazer is one of the current superstars who have never turned heel in WWE

Nathan Frazer has emerged as one of WWE’s most electrifying babyfaces, combining blinding speed with genuine likability. Bursting onto the scene in NXT in 2022, Frazer quickly became a standout with his high-octane offense and heart-on-sleeve energy.

His matches against the likes of Carmelo Hayes and Ilja Dragunov proved he could hang with the best, while his partnership with Axiom, aka Fraxiom, showcased his versatility in tag team action.

Frazer’s move to SmackDown in 2024 didn’t dull the momentum. If anything, the blue brand needed a fresh-faced workhorses, and Fraxiom fit the role perfectly. They don’t need edgy promos or attitude shifts — just passion, resilience, and a natural connection with fans made them crowd favourites.

While he hasn’t captured a major title yet, Frazer’s pure babyface energy and undeniable talent have made him a cornerstone of WWE’s next generation — no gimmick required.

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7) Ricky Steamboat – The Dragon Who Refused to Burn Bridges

There are babyfaces—and then there’s Ricky “The Dragon” Steamboat. Not only did he never turn heel in WWE, but when he asked to, WWE legend Pat Patterson flat-out said no. Steamboat was the perfect nemisis for Ric Flair, who was considered the greatest heel of his time.

“You’re too pure,” was the message. And they were right. Steamboat’s victory over Randy Savage at WrestleMania III is still regarded as one of the greatest wrestling matches ever. Even when he returned in 2009 to mix it up with Chris Jericho, the fans greeted him with nothing but love.

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6) Kelly Kelly – Fan Favorite From Start to Finish

Kelly Kelly wasn’t just a Divas Champion—she was the face of WWE’s women’s division during the late 2000s. She debuted young, danced her way into fans’ hearts, and always kept the cheers coming.

Even when she returned for cameos in later years, the crowd never turned on her. WWE never gave her an edge, and honestly? They didn’t need to. Kelly was built to be cheered—and she never disappointed.

In an era of ‘mean girls’ Kelly Kelly remained a shining beacon of everything that’s good. Though she was never considered a great in-ring competitor, her popularity with the fans always remained high.

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5) Rob Van Dam – The Coolest Rebel Who Never Switched Sides

Rob Van Dam walked like he talked — and he barely talked, because his aura did all the heavy lifting. But when he did speak, WWE listened… and winced.

In 2005, RVD limped into the Hammerstein Ballroom and dropped what might be the promo of his life — tearing into WWE’s treatment of him since signing in 2001. He was the lone babyface in a sea of bitter ex-ECW heels during the Alliance storyline, yet fans still cheered him louder than the main event.

His line at One Night Stand was unforgettable: “I was more upset to miss this show than WrestleMania.” That wasn’t just a shoot. That was Rob taking a flamethrower to WWE’s sacred cows — and the audience ate it up.

A year later, he went to war with John Cena in that same building, standing as the face of an ECW rebirth that never fully came to life. But RVD? He delivered. A face through and through, ‘Mr. Monday Night’ didn’t need to cheat, whine, or beg for cheers. He just was. Even when Vince never quite “got him,” the fans always did.

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4) Rey Mysterio – The Masked Underdog Who Never Gave Up

Rey Mysterio might be the most universally loved WWE Superstar of all time. The ultimate underdog. The David in a land of Goliaths. In WCW, a short heel run flopped. In WWE, they never even tried again, just like they never tried to get him out of his mask.

Even when fans turned on him—like during his Rumble 2014 entrance or WrestleMania 22 win—he never really lost the crowd. In 2023, he was inducted into the Hall of Fame, and today, even at the age 50, he’s still wrestling like it’s 2005.

What is ironic is that despite being one of the greatest babyfaces in the WWE history, his Dominik Mysterio turned out the exact opposite and has been applauded for his heel work for the past two years.

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3) Ricochet: WWE’s Gravity-Defying Underdog Babyface

Ricochet has spent the majority of his WWE tenure soaring as one of the company’s most beloved babyfaces. Debuting on the main roster in 2019, Ricochet instantly captured attention with his jaw-dropping aerial offense and fearless in-ring style. Whether fighting giants like Brock Lesnar or battling mid-card champions, Ricochet never backed down — a true underdog fans rallied behind.

He won the United States and Intercontinental Championships, adding credibility to each reign with high-energy performances that often stole the show. Despite limited mic time or deep storylines, Ricochet’s athleticism and heart consistently spoke louder than words.

While he did adopt a more edgy character during his brief feud with Sheamus, it still wasn’t a traditional heel character. Despite being a babyface throughout in WWE, the former US Champion almost immediately turned heel when he joined AEW in 2024.

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2) Goldberg – WWE’s Relentless Babyface Juggernaut

Goldberg was never built for subtlety. He was a wrecking ball with pyro. From his shocking WWE debut in 2003 to squashing Lesnar in 2016, Big Bill always wore the white hat—even when the fans weren’t fully behind him.

Sure, the boos rang out at WrestleMania 20 and again when he dethroned fan favorites like Kevin Owens and Bray Wyatt. But that wasn’t heel heat—it was resentment. So technically, he qualifies to be part of superstars who have never turned heel in WWE. Still, WWE never flipped the switch. Goldberg stayed a hero in the narrative, even if fans didn’t always cheer like he was.

Now, heading into a potential retirement match in 2025, Goldberg has remained consistent. A relentless, powerhouse babyface until the very end. The question remains, who will retire WWE’s most powerful hero?

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1) Bruno Sammartino – WWE’s Forever Champion

Bruno was the guy before there were guys. The Italian Strongman ruled WWE (then WWWF) for 2,803 days as World Champion. His legacy isn’t just measured in wins—it’s measured in loyalty. He is arguably the biggest babyface in the wrestling world to have never turned to the dark side.

Bruno never needed a heel turn. He was the ultimate good guy in a time when the business was built on clear-cut roles. Even after leaving WWE on bitter terms, he returned for a long-overdue Hall of Fame induction in 2013. A legend, plain and simple. And the perfect torch bearer for the iconic babyface superstars who have never turned heel in WWE.

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Also Read: 15 Major WWE Superstars Who Got Arrested In Real-Life For Serious Crimes

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​Tabular Synopsis:

Number	Superstar	Babyface Highlights	WWE Tenure / Notes
1	Bruno Sammartino	Longest reigning world champion; never needed a heel turn	WWE’s ultimate good guy; Hall of Fame inductee in 2013
2	Goldberg	Always booked as a powerhouse babyface despite occasional fan backlash	Never officially turned heel in WWE storyline
3	Ricochet	Beloved underdog with high-flying style; always fought with heart	Babyface run in WWE, heel turn only occurred after moving to AEW in 2024
4	Rey Mysterio	Iconic underdog and masked hero; crowd favorite for decades	Short WCW heel run aside, remained face in WWE; HoF inductee
5	Rob Van Dam	ECW rebel who fans always loved; never wavered from fan-favorite status	Never turned heel in WWE despite edgier promos and presentation
6	Kelly Kelly	Top babyface in Divas era; always played the cheerful, fan-favorite role	Never portrayed as a heel in any WWE storyline
7	Ricky Steamboat	So pure WWE refused to turn him heel	Classic babyface known for legendary bouts like vs. Savage at WrestleMania III
8	Nathan Frazer	Rising star known for speed, spirit, and sincerity	NXT standout, now on SmackDown with continued babyface momentum
9	Matt Riddle	Carefree, fun-loving “Bro” with in-ring legitimacy	Stayed babyface until WWE release; never turned during RK-Bro or solo run
10	Sting	WCW icon who stayed true when joining WWE late in career	WWE run was brief but always heroic; continued as a face in AEW post-WWE